H&R Block Emerald Card Promotion

Project Overview
H&R Block sought a promotion to highlight the Cash Rewards benefit of their Prepaid Emerald Card. The goal was to introduce a unifying theme that could extend across multiple channels and drive customer interest in the rewards program.

My Role
Collaborating with a copywriter, I helped develop the “Make Everyday a Payday” idea and created the graphic lockup that anchored the campaign. I designed assets across all executions, including credit card carriers, emails, homepage carousel banners, and static web and mobile ads.

Results
The campaign delivered a cohesive creative platform that reinforced the Cash Rewards benefit and provided H&R Block with a flexible system for cross-channel promotions.