H&R Block Emerald Card Promotion

Tax preparation company, H&R Block, wanted a promotion to tout the Cash Rewards benefit to their Prepaid Emerald Card.  Working with a writer we concepted the theme of “Make Everyday A Payday” and played out that theme in the graphic lockup that would be carried throughout all creative executions, including credit card carriers, emails, homepage carousel banners, and static web and mobile banners.