Discover International Awareness Campaign

The Discover cardholder base is fiercely loyal. But when it comes to international travel, many aren’t aware that their cards will be accepted. This campaign was intended to drive home this fact and to ensure cardholders embrace their Discover or Diners Club International cards as ideal travel companions.

Creative tactics targeting cardholders ranged from banner ads on travel booking websites to digital bus shelter ads in high-traffic tourism and shopping areas were designed and launched concurrently with a B2B social media campaign.