Visa / Bank of America San Francisco Giants Promotion

In partnership with Visa and the San Francisco Giants, Bank of America was hosting a Bank of America night when the “hated” rival Los Angeles Dodgers were in town. Their sponsorship included signage around the park, a fan giveaway, as well as ads in the game program. The overarching concept of “Not your puchase. Not your problem.” was to promote their new fraud protection. The campaign was very successful and Bank of America extended its use past the one game, and extended the concept for the rest of that' years debit card promotions.