Men’s Wearhouse Tuxedo Promotion

Project Overview
To drive early wedding bookings, Men's Wearhouse launched a promotion offering grooms a $50 Restaurant.com gift certificate when they booked their wedding party. Timed for four months ahead of peak wedding season, the campaign aimed to encourage early planning and secure commitments.

My Role
Working with a writer and leveraging existing creative assets, I helped develop a cohesive, cross-channel campaign that included multiple promotional emails, a glossy direct mail piece, and a branded fulfillment package to deliver the reward.

Results
The campaign provided a unified promotional experience across channels and supported Men's Wearhouse in driving earlier wedding bookings ahead of the busy season.