Dell Back to School Catalog

Computer giant, Dell, had recently launched its “Yours is Here” brand campaign and wanted to carry the theme through their highly-visible back to school catalog. Working with a writer we concepted, wrote and designed a catalog that focused on bundled solutions to make purchasing easier by using “scenarios” as the main theme. Additionally, I art directed the photoshoot which was shot on location and included co-branding with Pottery Barn Teen and Puma.