Lumileds + Forbes Cover Wrap Program

Project Overview
Lumileds partnered with Forbes magazine to create a quarterly coverwrap newsletter aimed at boosting brand awareness among C-level executives and high-level decision-makers. The campaign highlighted Lumileds’ innovations and industry leadership while extending reach to international audiences.

My Role
Collaborated with a writer to concept, art direct, and design coverwraps for the program’s three-year run. Led visual storytelling, layout, and brand consistency, and oversaw translations into Simplified Chinese to engage key global markets.

Results
Delivered a high-impact, visually compelling campaign that drove measurable business outcomes, including a 67% increase in brand awareness and a 19% conversion rate among recipients within one year.