Lumileds Cover Wrap Program

Four times a year LED company, Lumileds, “wrapped” the cover of Forbes magazine with a mini newsletter to build brand awareness. The complimentary issue was sent to high-level prospect executives. I worked with a writer to develop and design the issues for three of the six years the program ran. In that time Lumileds had an 67% increase in brand awareness and 19% of recipients made a purchase within the year.